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URL Shortening and Tracking

Published 06/09/2011 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
Deadpooled, not active anymore
What can you use the app for? gives website owners and others an easy way to shorten a long URL into a smaller, more manageable one. The application offers a few extras to go along with its simple service. Users can access full time reports as well as graphic tracking. Users can find out which URLs are clicked the most often and where their visitors are originating from. The application also tracks the time of day the visitor arrived on the page and how long they spent exploring the site. offers many ways to track marketing efforts and watch how internet users react to new advertising campaigns through website activity. screenshot
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What is the history and popularity of the app? was designed to give users an effective way to make their websites more accessible while monitoring how well they do with visitors. Many other websites offer a similar service, however focused on providing services that website owners and small businesses might find the most appealing.

What are the differences to other apps?

The concept behind is not a new one. Many other sources are available on the web that offers free URL shortening services. What makes stand out is the many features that are included with it. The user can review their website visitor’s activity on their site and see where they are coming from and when they usually arrive. This could also provide signs that the site’s marketing campaign is (or isn’t) working.

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How does the web app look and feel to use?

The website uses a simple, but effective design. The homepage is neatly laid out with the log in area on the right in a bold box and page content beside it to the left. The color scheme features an all white background with gold buttons that match the large logo featured at the top of the page. Overall the website is very neat and clean and offers users an easy to navigate environment to shorten URLs and track their website’s visitor activity.

How does the registration process work?

New users can begin by clicking the grey “Create Your Account Here!” link near the bottom of the login box (along the right side of the homepage). Doing so causes the box to shift into the registration form. The form asks for a first and last name, display name, valid email address and password. The user should note that the application will send an activation code via email, so a correct email address is required. After entering the requested information, the user can click the gold “Send” button at the bottom to get their activation code and complete registration.

What does it cost to use the application? offers its service for free. The user is automatically given a free account when they sign up on the homepage. There are no subscription fees or other charges for using Despite its many extras, this is definitely a good thing because the site is still rather basic in the service that it offers. Many website owners will be far more enticed to give a try with the free access.

Who would you recommend the application to? could be helpful for anyone who owns or manages a website. The application gives users a way to shorten URLs for advertising purposes. The user can also monitor reports to see how their URLs are doing with their audiences.

  • Access for free
  • Shorten your URL for easy sharing and advertising purposes
  • See where most of your website visitors originate from
  • View the visitor’s site activity and arrival time through reports
  • Gauge the success of marketing campaigns based on user activity

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